International marketing( optional) Essay Example | Topics and Well Written Essays - 1250 words

International marketing( optional) - Essay ExampleAn understanding of the nature of aspiration should begin from an assessment of the nature of products that the two companies deal with. Both companies manufacture highly developed spite phones, ipads, and different technology products with internet-aided applications (The Growth Agenda, 2012, p. 54). The inventory of these products consists of rapid innovations and advancements in technology in very piffling spans of time. Generally, the products range from simple to highly advanced technical gadgets that seek to satisfy different levels of the clientele. Over the times, two companies have attempted to break into new market segments or take everyplace roughly of the segments held by their competitors. The course of these pursuits has voluminous suits of violation of patent rights to other matters that relate to the processes of regulation of the ethics of marketing and customary commerce. As such, these companies have devise d a range of strategies, which ar meant to bug outpace each other in name of technologies and marketing (Doole & Lowe, 2008, p.36). Samsung has sought to create pools of loyal clientele who cut across the various aspects of the market. The marketing strategies pick out are basically meant to show the other companies as weaker and less innovative in comparison to its feature products. Some of the issues that affect the relationship between the two firms relates to the need to build a foil of the companies against which the technological strengths of Samsung might be manifest. On the other hand, Apple has sought to demonstrate the fact that it has a highly evolving technological framework that determines the manufacturing processes of the company. Generally, technological markets are some of the most fluid and unpredictable as compared to other markets. This is because of the fast-paced nature of innovations and technological factors create conditions that encourage competition b etween rivals in the same useable zone. Some of the issues that relate to the question of challenges are that it concerns issues of general commercial concern. The emerging patterns and trends of marketing has often link to the question of ethics versus and fair trading practices. There is an evident departure from ethics of marketing because the companies involved have significant control over significant market niches. The competition, rivalries, and conflicts that pit one company over another could be understood within the wider discourse of liberalization of the market economy. In the context of liberalization, some modern marketing practices often involve a determined from conventional and traditional ethics in ways that encourage the private of private interests at the expense of competitors (Hill & Jones, 2012). Malignant aspects of marketing have the potentiality of swaying the markets in favor of the direction of the companies involves. Such marketing practices often inv olve direct mention of received elements that illustrate the weaknesses of the rival (Mooij, 2009, p. 62). On this score, companies may deliberately choose to malign the weaknesses of their rivals with the overall objective of carrying out some form of a market coup on the competitors interests. Generally, marketing strategies are designed to affect the targeted clientele at the psychological level. Packaging of the psychological messages is usually